AEP Data Engineer

Experience- 5-10 yrs

Location- Chennai,Hyderabad,Pune,Bangalore,NCR,Kolkata

Desired Competencies (Technical/Behavioral Competency)

Preferred Skills ● Experience with other CDPs or data platforms such as Snowflake, Salesforce CDP, or Segment. ● Knowledge of Adobe Experience Cloud products like Adobe Analytics and Adobe Journey Optimizer. ● Understanding of privacy regulations such as GDPR and CCPA. Soft Skills ● Strong analytical and problem-solving skills. ● Excellent communication and collaboration abilities. ● Ability to work in a fast-paced, cross-functional environment.

Responsibility of / Expectations from the Role

AEP Data Integration and Management ○ Design and configure data schemas in AEP using the Experience Data Model (XDM). ○ Create schemas to represent data structures and enable them for profiles to ensure real-world data mapping. ○ Ingest and transform data from various internal and external sources into AEP. ○ Create and manage datasets, mapping them to schemas and enabling them for profiles to ensure proper alignment with business needs. ○ Apply data quality rules, validate data integrity, and manage data flows. Real-Time CDP (RTCDP) Configuration ○ Build and maintain Real-Time Customer Profiles by stitching data across multiple channels and touchpoints. ○ Configure and manage identity namespaces to create linked identity graphs for personalized, cross-channel experiences. ○ Enable audience segmentation and activation for real-time use cases. AEP Administration ○ Manage user roles and permissions to ensure proper access control. ○ Configure and manage sandboxes for development, testing, and production environments. ○ Oversee system health, perform regular maintenance, and ensure compliance with organizational policies. Data Activation and Personalization ○ Integrate RTCDP with downstream systems for activation across marketing, analytics, and personalization platforms.