AI Digital Marketing Manager

JOB DESCRIPTION

AI Digital Marketing Manager (Agency Core – Strategy & Creative)

Location & Work Setup (Very Important)

• Location: Gachibowli, Hyderabad
• Work Mode:
• Monday to Friday: Work from office
• Saturday: Work from home
• Work Timings: 8:00 PM IST to 5:00 AM IST (Night shift)
• This role requires full availability during the above hours .
• Please apply only if you are comfortable with night shifts on a long-term basis.

Role Summary

We are hiring an AI Digital Marketing Manager who will act as the core marketing brain for an agency handling multiple clients.

This is a strategy, creative, and direction-heavy role , not a performance execution role.

• We already have / will have a dedicated performance marketing specialist .
• Your responsibility is to think, plan, guide, structure, and align all marketing efforts using AI + strong marketing fundamentals .

This role is ideal for someone who has worked in an agency environment , understands how marketing works beyond tools, and can handle multiple clients simultaneously without chaos .

What You Will Be Fully Responsible For

You will own:

• Marketing strategy for multiple client accounts
• Brand positioning and messaging direction
• Campaign and content planning
• Creative direction and quality control
• Client-side marketing clarity
• Internal structure and repeatable systems
• Daily use of AI to improve speed and output quality

Core Responsibilities

1) Agency-Style Client Strategy Ownership

• Handle multiple clients at the same time , just like a real agency setup.
• Understand each client’s business and convert it into:
• Clear positioning
• Clear messaging
• Clear target audience definition
• Clear content themes
• Clear campaign priorities
• Create monthly plans and weekly priorities for each client.
• Convert vague ideas into clear briefs for execution teams.
• Say no to ideas that don’t make marketing sense and explain why.

2) Creative Direction & Brand Consistency

• Own the brand voice and messaging for each client.
• Guide designers and video editors on:
• Visual direction
• Hooks and angles
• Storytelling approach
• What to avoid
• Review:
• Social media posts
• Carousels and reels direction
• Campaign creatives (conceptual level)
• Website hero sections and landing page messaging
• Ensure consistency across all channels .

You don’t need to design.

You must know how to direct good marketing .

3) AI-First Working Style (Non-Negotiable)

AI is a core part of this role, not an add-on.

You will use AI tools daily to:

• Draft strategies, briefs, hooks, and messaging directions
• Generate campaign and content ideas faster
• Analyse competitors and market positioning
• Improve copy clarity and structure
• Turn raw thoughts into client-ready documents
• Build repeatable AI prompts and internal frameworks

We are looking for someone who actively uses AI to think better and move faster .

4) Marketing Systems & Templates

• Create internal structures to reduce confusion and delays:
• Strategy templates
• Brief formats
• Content planning formats
• AI prompt frameworks
• Client onboarding checklists
• Improve internal efficiency and clarity across teams.

5) Collaboration With Performance Marketing

• Work closely with the Performance Marketing Specialist.
• Provide:
• Messaging direction
• Campaign logic
• Funnel context
• Review performance insights at a strategy level , not execution level.
• Decide what needs to change in messaging or direction based on results.

You will not be expected to manage ad dashboards daily.

6) Client Communication & Reporting

• Create clear, simple client updates:
• What was done
• Why it was done
• What worked
• What didn’t
• What’s next
• Communicate marketing in a way business owners can understand.

Required Experience

• Mandatory agency experience
• Experience handling multiple client accounts simultaneously
• 4-8 years of digital marketing experience
• Strong exposure to:
• Marketing strategy
• Content and social direction
• Campaign planning
• Brand messaging

Required Skills & Mindset

• Strong marketing fundamentals
• Creative thinking with business logic
• Clear communication and writing skills
• Ability to manage multiple priorities
• Comfort with night-shift work
• High ownership and accountability
• Daily AI usage mindset

Tools & Knowledge (Good to Have)

• ChatGPT, Gemini, Claude or similar AI tools
• Google Analytics / GA4 basics
• Meta Business Suite basics
• Canva basics for quick direction
• Planning tools like Notion, Docs, Sheets, ClickUp, etc.

What This Role Is NOT

• Not a junior marketing role
• Not a pure ads role
• Not a task-execution role
• Not a one-brand in-house role

How Success Will Be Measured

Within 30-45 days:

• Clients have clear marketing direction
• Teams work with less confusion
• Faster planning and execution using AI
• Stronger brand consistency across outputs
• Founder involvement in day-to-day marketing reduces

Important Note Before Applying

• This is a night-shift, office-based role .
• This role requires agency experience and strategic thinking .
• If you are only comfortable with execution or ads tools, this role is not a fit.