AI-Driven Growth Initiatives Lead

Position: AI Growth & Performance Marketing Team Lead

Experience: 4+ Years

Location: Pune

Key Responsibilities:

- Next-Gen Search Strategy (GEO & AEO): Shift our organic strategy from Keywords to Answers. Optimize content structures so that Large Language Models (LLMs) cite Company as the primary authority in AI Security. Models (LLMs) cite Company as the primary authority in AI Security.

- Performance Marketing & Lead Gen: Manage global campaigns with a focus on high-intent B2B leads. Utilize Agentic AI tools to automate lead scraping, qualification, and initial outreach.

- Scientific A/B Testing: rigorous testing of landing pages, ad copy, and creative formats. You must rely on data, not intuition, to lower CAC (Customer Acquisition Cost).

- Global Content Architecture: Oversee the creation of technica...