Job Description
About the Role
We're seeking a forward-thinking specialist who can harness AI to drive B2B growth. This isn't your typical digital marketing role—we need someone who can translate complex B2B offerings into compelling, campaign-ready messaging using AI tools, while building automated systems that drive real business results.
What You'll Do
AI-Powered B2B Messaging (Core Focus)
- Leverage AI tools to create high-quality B2B messaging for LinkedIn, Google Ads, websites, and marketing materials
- Transform complex B2B offerings into clear value propositions and decision-oriented content
- Generate AI-assisted copy variants and audience-specific messaging for campaigns
- Develop industry-relevant narratives that resonate with B2B buyers
Marketing & CRM Automation
- Build and maintain automated lead flows (visitor tracking → enrichment → CRM)
- Develop lead scoring and qualification models
- Optimize CRM systems and automation tools for maximum efficiency
Strategic AI Application
- Analyze buyer intent, industry language, and competitor positioning using AI
- Understand how AI impacts B2B discovery and trust-building
- Structure content for AI-based search and answer engines
Process & Data Excellence
- Maintain clean CRM data and consistent workflows
- Document processes, assumptions, and AI usage parameters
- Continuously improve automation based on performance feedback
What We're Looking For
Essential Requirements:
- 2–5 years in B2B marketing, CRM, automation, or growth roles
- Proven hands-on experience with AI tools (ChatGPT, Gemini, Claude, etc.) for content creation, campaign copy, and analysis
- Strong written English with ability to simplify complex concepts
- Analytical mindset with structured thinking and natural curiosity
- B2B understanding —you know how businesses buy, not just consumers
Preferred Qualifications:
- Experience with LinkedIn campaigns or Google Ads (strategic or hands-on)
- Familiarity with cloud-based CRM systems
- Background in B2B, technology, life sciences, or complex product industries
What This Role Is NOT:
- Social media manager posting daily content
- Performance marketing operator managing ad accounts
- SEO specialist focused only on rankings
- Someone who just writes prompts without strategic thinking
Growth Opportunities
This role offers a clear path to:
- Senior B2B Growth & Automation Specialist
- AI-Driven RevOps or Growth Lead
- Ownership of AI-enabled growth initiatives
Why This Role Matters
- Traditional marketing tasks are being automated. We need thinkers who can use AI as a strategic tool , not just execute tactics. If you're excited about being at the intersection of AI, B2B strategy, and marketing automation—and want to build skills for tomorrow's digital landscape—this is your opportunity.
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