Job Description
Designation: AI Sales Automation Associate
About Frido
Frido is a D2C-first consumer brand building category-defining products for comfort, wellness, and everyday health. As we scale our digital revenue engines, AI and automation are now core growth levers — not support functions.
We use Chat, Voice, WhatsApp, and CRM automation to handle large volumes of high-intent inbound demand and convert it into revenue at scale.
We are hiring a Lead / Manager – AI Revenue & Sales Automation to own this growth engine end-to-end and ensure every AI investment directly improves conversion, revenue, and sales productivity.
Role Objective
Own and scale Frido’s AI-driven inside sales and conversational commerce funnel, with direct responsibility for revenue impact, conversion uplift, and cost efficiency.
This is a business leadership role, not a support or engineering role.
- Chat, Voice, WhatsApp, CRM and inside sales workflows
- Drive conversion rate, upsell, AOV, and revenue per lead using automation and AI
- Revenue influenced by AI
- Conversion uplift
- Cost per conversion
- Automation %
- Sales team productivity
- Decide where to deploy AI vs humans across the funnel to maximize ROI
- Build and continuously optimize AI-first sales workflows
Key Responsibilities
- Own Frido’s AI & automation strategy for inside sales and inbound revenue
- Identify funnel leaks, sales bottlenecks, and scale constraints and solve them using AI and process redesign
- Convert business goals into AI use-cases, not the other way around
- Work with Product, Tech, Data, and Sales leaders to get things shipped and adopted
- Drive continuous improvement in:
- Lead-to-conversion rate
- Response time
- Cost per order
- Agent efficiency
- Own vendor / tool performance, ROI, and outcomes
- Ensure AI systems actually close more orders, not just answer questions
Ideal Background
- 3–6 years' experience in inside sales, revenue ops, growth, or business operations
- Strong exposure to high-volume inbound sales or D2C funnels
- Hands-on experience using:
- Chatbots / WhatsApp automation / Voice AI / CRM automation (any)
- Proven track record of scaling revenue or improving conversion using process, automation, or tech
Should understand:
- What LLMs, Chatbots, Voice AI, automation, CRM integrations can and cannot do
- How to use them to improve funnel economics
- How to evaluate tools, vendors, and internal builds
Good to Have
- Experience in D2C, e-commerce, performance marketing, or inside sales
- Experience in startup or fast-scaling environments
- Experience owning funnel metrics or revenue numbers
- B.Tech or equivalent (optional)
About Frido
Frido is a D2C-first consumer brand building category-defining products for comfort, wellness, and everyday health. As we scale our digital revenue engines, AI and automation are now core growth levers — not support functions.
We use Chat, Voice, WhatsApp, and CRM automation to handle large volumes of high-intent inbound demand and convert it into revenue at scale.
We are hiring a Lead / Manager – AI Revenue & Sales Automation to own this growth engine end-to-end and ensure every AI investment directly improves conversion, revenue, and sales productivity.
Role Objective
Own and scale Frido’s AI-driven inside sales and conversational commerce funnel, with direct responsibility for revenue impact, conversion uplift, and cost efficiency.
This is a business leadership role, not a support or engineering role.
- Chat, Voice, WhatsApp, CRM and inside sales workflows
- Drive conversion rate, upsell, AOV, and revenue per lead using automation and AI
- Revenue influenced by AI
- Conversion uplift
- Cost per conversion
- Automation %
- Sales team productivity
- Decide where to deploy AI vs humans across the funnel to maximize ROI
- Build and continuously optimize AI-first sales workflows
Key Responsibilities
- Own Frido’s AI & automation strategy for inside sales and inbound revenue
- Identify funnel leaks, sales bottlenecks, and scale constraints and solve them using AI and process redesign
- Convert business goals into AI use-cases, not the other way around
- Work with Product, Tech, Data, and Sales leaders to get things shipped and adopted
- Drive continuous improvement in:
- Lead-to-conversion rate
- Response time
- Cost per order
- Agent efficiency
- Own vendor / tool performance, ROI, and outcomes
- Ensure AI systems actually close more orders, not just answer questions
Ideal Background
- 3–6 years' experience in inside sales, revenue ops, growth, or business operations
- Strong exposure to high-volume inbound sales or D2C funnels
- Hands-on experience using:
- Chatbots / WhatsApp automation / Voice AI / CRM automation (any)
- Proven track record of scaling revenue or improving conversion using process, automation, or tech
Should understand:
- What LLMs, Chatbots, Voice AI, automation, CRM integrations can and cannot do
- How to use them to improve funnel economics
- How to evaluate tools, vendors, and internal builds
Good to Have
- Experience in D2C, e-commerce, performance marketing, or inside sales
- Experience in startup or fast-scaling environments
- Experience owning funnel metrics or revenue numbers
- B.Tech or equivalent (optional)
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