AI Sales Automation Associate

Designation: AI Sales Automation Associate

About Frido

Frido is a D2C-first consumer brand building category-defining products for comfort, wellness, and everyday health. As we scale our digital revenue engines, AI and automation are now core growth levers — not support functions.

We use Chat, Voice, WhatsApp, and CRM automation to handle large volumes of high-intent inbound demand and convert it into revenue at scale.

We are hiring a Lead / Manager – AI Revenue & Sales Automation to own this growth engine end-to-end and ensure every AI investment directly improves conversion, revenue, and sales productivity.

Role Objective

Own and scale Frido’s AI-driven inside sales and conversational commerce funnel, with direct responsibility for revenue impact, conversion uplift, and cost efficiency.

This is a business leadership role, not a support or engineering role.

• Chat, Voice, WhatsApp, CRM and inside sales workflows
• Drive conversion rate, upsell, AOV, and revenue per lead using automation and AI
• Revenue influenced by AI
• Conversion uplift
• Cost per conversion
• Automation %
• Sales team productivity
• Decide where to deploy AI vs humans across the funnel to maximize ROI
• Build and continuously optimize AI-first sales workflows

Key Responsibilities

• Own Frido’s AI & automation strategy for inside sales and inbound revenue
• Identify funnel leaks, sales bottlenecks, and scale constraints and solve them using AI and process redesign
• Convert business goals into AI use-cases, not the other way around
• Work with Product, Tech, Data, and Sales leaders to get things shipped and adopted
• Drive continuous improvement in:
• Lead-to-conversion rate
• Response time
• Cost per order
• Agent efficiency
• Own vendor / tool performance, ROI, and outcomes
• Ensure AI systems actually close more orders, not just answer questions

Ideal Background

• 3–6 years' experience in inside sales, revenue ops, growth, or business operations
• Strong exposure to high-volume inbound sales or D2C funnels
• Hands-on experience using:
• Chatbots / WhatsApp automation / Voice AI / CRM automation (any)
• Proven track record of scaling revenue or improving conversion using process, automation, or tech

Should understand:

• What LLMs, Chatbots, Voice AI, automation, CRM integrations can and cannot do
• How to use them to improve funnel economics
• How to evaluate tools, vendors, and internal builds

Good to Have

• Experience in D2C, e-commerce, performance marketing, or inside sales
• Experience in startup or fast-scaling environments
• Experience owning funnel metrics or revenue numbers
• B.Tech or equivalent (optional)