Job Description
Experience-5-10 yrs
Location- Chennai, Hyd, NCR, Kolkata, Bangalore, Pune
Desired Competencies (Technical/Behavioral Competency)
● Experience with other analytics platforms like Google Analytics, Tableau, or Power BI. ● Familiarity with real-time data integration and identity resolution in AEP. ● Knowledge of privacy and data governance standards. ● 3+ years of experience working with Adobe Journey Optimizer (AJO)
SN Responsibility of / Expectations from the Role
1 1. Solution Design and Implementation ○ Collaborate with stakeholders to understand business objectives and translate them into AJO solutions. ○ Design and implement AJO capabilities, including data ingestion, data modeling, segmentation, and journey orchestration. ○ Configure AJO events, triggers, automations, actions, and message delivery channels. 2. Data Management and Integration ○ Build and configure data schemas in AEP, ensuring proper mapping of classes, field groups, identities, and attributes. ○ Apply data quality rules, validate data accuracy, and ensure proper data synchronization. ○ Leverage AEP APIs and SDKs, including Web SDK, to integrate data from multiple systems. 3. Personalization and Testing ○ Build and deploy omni-channel personalization strategies using AJO. ○ Implement A/B testing to optimize customer journeys and experiences. ○ Create and deliver personalized offers and messages across email, SMS, push notifications, and other channels. 4. Tagging and Analytics ○ Utilize Adobe Tagging with Web SDK to track and analyze customer interactions. ○ Ensure data classification, retention, and privacy compliance within all tagging and analytics workflows.
Location- Chennai, Hyd, NCR, Kolkata, Bangalore, Pune
Desired Competencies (Technical/Behavioral Competency)
● Experience with other analytics platforms like Google Analytics, Tableau, or Power BI. ● Familiarity with real-time data integration and identity resolution in AEP. ● Knowledge of privacy and data governance standards. ● 3+ years of experience working with Adobe Journey Optimizer (AJO)
SN Responsibility of / Expectations from the Role
1 1. Solution Design and Implementation ○ Collaborate with stakeholders to understand business objectives and translate them into AJO solutions. ○ Design and implement AJO capabilities, including data ingestion, data modeling, segmentation, and journey orchestration. ○ Configure AJO events, triggers, automations, actions, and message delivery channels. 2. Data Management and Integration ○ Build and configure data schemas in AEP, ensuring proper mapping of classes, field groups, identities, and attributes. ○ Apply data quality rules, validate data accuracy, and ensure proper data synchronization. ○ Leverage AEP APIs and SDKs, including Web SDK, to integrate data from multiple systems. 3. Personalization and Testing ○ Build and deploy omni-channel personalization strategies using AJO. ○ Implement A/B testing to optimize customer journeys and experiences. ○ Create and deliver personalized offers and messages across email, SMS, push notifications, and other channels. 4. Tagging and Analytics ○ Utilize Adobe Tagging with Web SDK to track and analyze customer interactions. ○ Ensure data classification, retention, and privacy compliance within all tagging and analytics workflows.
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