Amazon Ads Campaign Specialist

Talasha has been mandated to hire a Performance Marketing Manager (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that develops innovative educational products and games that build core skills in children. Backed by Sequoia Capital, Sofina Ventures, etc, they are a profitable company and have grown exponentially by selling their products in 20+ countries

Responsibilities -

• Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
• Execute & optimise the amazon PPC campaigns
• Optimise conversions studying relevant search terms using tools like helium & brand analytics, optimise bidding strategies and target relevant audiences
• Report & optimise the amazon advertising metrics on a periodic basis including the CTRs, impressions, conversion rates etc
• Deliver the ROI/ROAS targets & own the performance marketing P&L
• S...