Job Description
Job Description:
GIIC GTM Content Creation Manager/Support
Start date: asap
End date: tbd; candidate could continue full/part-time
Utilization per month: approx. -h
Level: L2 or L3
Role Summary
GTM Content Creation Support/Manager:
• Own the development and lifecycle of GTM content (pitch decks, battlecards, case studies, product one-pagers, playbooks, etc.).
• Measure content usage, program adoption, and impact on pipeline and revenue, iterating based on data.
Key Responsibilities
1. GTM Content Strategy & Creation
Create and manage high-impact GTM assets, such as:
• Sales decks, discovery guides, demos scripts
• Persona- and industry-specific messaging and one-pagers
• Competitive battlecards and objection-handling guides
• Playbooks for prospecting, qualification, expansion, and renewals
• Case studies, success stories, and ROI/value frameworks
Ensure content is:
• Consis...
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