Analyst WM

Overview

Department: Trade Marketing
Reports to: Trade Marketing Associate Manager
Location: (Add location if needed)

Position Summary

The Trade Marketing Analyst is responsible for developing, executing, and tracking commercial strategies across multiple sales channels. This role includes building market routes tailored to each channel and customer, considering specific needs and ensuring efforts are focused on increasing demand at the point of sale. The position requires close coordination with internal and external stakeholders, including clients, suppliers, agencies, and Category teams, to ensure proper execution of each strategy. The analyst will also manage the DME budget, monitor variances versus plan, and generate reports and analyses on the performance of executed activities.

Key Responsibilities

• 30% – Development of market routes by channel and customer.
• 25% – Creation of POP m...