Analytics & Adobe Target Lead -

Role Overview <p>This role is focused on delivering personalized, data driven participant website experiences using <b>Adobe Target</b>. The specialist will design and execute experimentation and personalization strategies that drive engagement and adoption of new products for participants-employees of institutions that partner with Vanguard for retirement services.</p> <p><b>Adobe Target experience is required. Candidates without Adobe Target experience will not be considered.</b></p> <div> </div> Key Responsibilities <ul> <li>Design, build, and execute experimentation and personalization activities in <b>Adobe Target</b>, including <b>A/B tests, Experience Targeting (XT), Multivariate Testing (MVT), and Recommendations</b>.</li> <li>Translate marketing and business requirements into Adobe Target activities, ensuring correct creative setup, targeting rules, offers, and success...