Archetype Marketing Manager

Description

The Archetype Marketing Lead is responsible for driving hyper-localized marketing strategies based on geo-archetypes to deepen market penetration and foster customer loyalty within specific territories. This role involves comprehensive analysis of micro-market dynamics and distinct archetypes, followed by the design, execution, and performance monitoring of tailored offers and BTL on-ground marketing initiatives. The Archetype Marketing Lead plays a critical role in translating insights into actionable strategies that resonate with unique local consumer segments.

Market Analysis and Strategy Development

Analyze consumer behavior, competitive intensity, distribution gaps, and adoption barriers within specific towns or archetypes.

Interpret geo-archetype insights and translate them into localized micro-market offers and BTL marketing strategies.

Monitor competitor activities, market trends, and regulatory changes ...