Area Sales Executive

Job Role: Area Sales Executive (Britannia)

Job Locations: Muktsar and Chandigarh

Required Experience: 3 - 12 Years

Skills: FMCG Sales, Sales, FMCG, Distributor Handling, Retailers, ROI, Market visit, Team handling, Distributor, Sales Reporting, Sales Forecasting, General Trade, GT, Marketing.

Educational Qualification: Graduate

Key Responsibilities:

• Ensure achievement of secondary sales targets

• Setting objectives for AW

• Breaking objectives for AWSM (beat-wise)

• Ensure communication of objectives to AW

• Periodic tracking of objectives

• AW Management

• Align, support & motivate AW to meet business objectives

• Ensure adequate infrastructure & systems

• Act as a commercial interface between AW & BIL

• Coach, manage & evaluate AWSM performance

• Coach AWSM on BIL best practices & WOW

• Train AWSM on the Sales Call Process

• Evaluate their performance Periodically

• Provide on-the-job support/guidance for addressing territory-specific issues

• Ensure adequate service level in market & build business in existing & new outlets

• Ensure adequate servicing at dealer points

• Maintain relations with existing dealers

• Increase the depth and width per dealer

• Prospect new outlets

• Perform activations as per decided by ASM

• Execute visibility implementation & Merchandizing

• Ensure adherence to plan-o-gram

• Ensure execution of primary & secondary Merchandizing

• Ensure execution of Visibility Implementation