Job Description
Job Title: Area Sales Manager – General Trade (GT)
Department: Field Sales – General Trade
Location: As per business requirement
Employment Type: Permanent
Experience: 5–8 Years
About Zydus Wellness
Zydus Wellness is a leading FMCG organization focused on health and wellness across nutrition, healthcare, and personal care categories. Since launching Sugar Free in 1988, the company has built iconic brands such as Complan, Glucon-D, Everyuth, and Nutralite.
Serving over 50 million households, Zydus Wellness partners with 90,000+ dairy farmers and 2,000 MSMEs, with multiple manufacturing and co-packing facilities in India and overseas. Headquartered in Ahmedabad and Mumbai, the company is listed on BSE and NSE and operates across 25+ countries.
Role Purpose
The Area Sales Manager – General Trade will lead GT sales operations in the assigned territory, driving primary and secondary sales, distribution expansion, team productivity, and market execution for the Complan & Glucon-D portfolio, ensuring sustainable and profitable growth.
Key Responsibilities
Sales & Financial Performance
Drive primary sales, secondary sales, and volume/value growth across GT channels
Achieve monthly, quarterly, and annual sales targets
Ensure profitable and sustainable business growth
Distribution & Channel Management
Appoint, manage, and develop Distributors / Super Stockists
Drive numeric, weighted, and range distribution
Ensure strong distributor hygiene: stock norms, ROI, and claims
Market Execution & Visibility
Ensure product availability, freshness, and visibility across outlets
Drive execution of schemes, promotions, and trade programs
Improve shelf share, brand presence, and SKU penetration
Team Leadership
Lead, coach, and develop Sales Officers / Sales Executives
Monitor beat plans, coverage, strike rate, and productivity
Conduct regular market working and performance reviews
Business Development & Growth Initiatives
Drive new outlet additions and market expansion
Strengthen relationships with key wholesalers and retailers
Track competitor activity, pricing, and trade practices
Reporting & Administration
Prepare territory sales plans, forecasts, and review decks
Monitor scheme ROI, distributor performance, and market KPIs
Ensure accurate reporting through SFA and internal systems
Key Stakeholders
Branch Head / Zonal Sales Manager
Sales Officers & Frontline Team
Distributors & Super Stockists
Supply Chain & Commercial Teams
HR Business Partner
Educational Qualification
Graduate (MBA preferred)
Experience & Skill Requirements
5–8 years of FMCG General Trade sales experience
Minimum 2–3 years in a team-handling role
Experience in Food / Beverage / Nutrition / OTC categories preferred
Strong understanding of distribution management and GT execution
Hands-on exposure to Sales Force Automation (SFA)
Proven ability to manage distributors and drive ROI
Behavioral Competencies
Strong leadership and people development skills
Result-driven with high ownership mindset
Analytical, market-aware, and execution-focused
Strong negotiation and relationship management ability
Excellent communication and presentation skills
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