ASM - Udaipur

JOB DESCRIPTION

POSITION OVERVIEW

Position Title

Area Business Manager

Location

Udaipur, Rajasthan

Reporting To

Regional Sales Manager (RSM) / Zonal Sales Manager (ZSM)

Team Size

5-6 Sales Executives

Experience Required

5-10 years in Animal Feed / Agri-Inputs / Veterinary / Dairy sector

Qualification

MBA (Sales/Marketing) / B.Sc. (Agriculture) – Preferred

 

COMPENSATION & BENEFITS

Fixed CTC

6,00,000/- per annum

Performance Incentive

Up to 4,00,000/- per annum (based on achievement of targets)

Travel Allowance

10/- per kilometer

Daily Allowance

As per company policy

Total CTC

Up to 10,00,000/- per annum (including incentives)

 

POSITION SUMMARY

The Area Business Manager will be responsible for driving business growth and market expansion for Doctor Agrovet Pvt. Ltd. cattle feed products in the assigned territory. This role involves developing distribution networks, managing a team of Sales Executives, achieving sales targets, and enhancing brand value through strategic market initiatives. The incumbent will focus on building strong relationships with channel partners, identifying new business opportunities, and ensuring superior customer service while maintaining competitive market positioning.

KEY RESPONSIBILITIES

Business Development & Market Expansion


Identify and develop potential markets for cattle feed products in the assigned territory
Establish and expand distribution network by appointing and developing distributor channels
Explore and create new business opportunities through various market routes and channels
Increase brand value and market share of Doctor Agrovet Pvt. Ltd. products in the region
Develop and implement innovative sales strategies to achieve higher market penetration


Sales & Target Achievement


Set and achieve sales targets for individual Sales Executives and the team as a whole
Maintain and increase sales of company products through effective sales planning and execution
Track and monitor purchase and sales of channel partners to ensure consistent performance
Analyze sales performance variances and initiate corrective actions to meet objectives
Handle major customer accounts and nurture key business relationships


Team Management & Leadership


Recruit, hire, and manage Sales Executives across different locations as per company vision
Provide guidance, coaching, and support to team members to achieve their desired targets
Monitor team performance and ensure implementation of company policies and norms
Conduct regular team meetings and performance reviews to maintain high productivity


Customer Relationship Management


Establish, maintain, and expand the customer base in the assigned territory
Service the needs of existing customers and ensure high levels of customer satisfaction
Create awareness amongst customers about product benefits and company offerings
Gather customer feedback and conduct market research to identify improvement areas


Market Intelligence & Competitive Analysis


Analyze competitors, activities, pricing strategies, and market positioning
Monitor market trends and provide insights for strategic decision-making
Identify opportunities and threats in the market and recommend appropriate action plans


Brand Promotion & Marketing


Suggest and implement brand promotional activities in the assigned area
Organize and participate in agricultural fairs, farmer meets, and promotional events
Ensure effective implementation of marketing campaigns and schemes in the territory


REQUIRED SKILLS & COMPETENCIES


Strong leadership and team management capabilities
Proven track record in sales target achievement and business development
Excellent communication, negotiation, and interpersonal skills
Deep understanding of animal feed, agriculture, veterinary, or dairy industry
Ability to work independently with minimal supervision in field-based role
Strategic thinking and problem-solving abilities
Strong analytical skills for market assessment and performance evaluation
Proficiency in MS Office (Excel, PowerPoint, Word)
Willingness to travel extensively within the assigned territory
Valid driving licence and own vehicle (preferred)


PREFERRED CANDIDATE PROFILE


MBA in Sales/Marketing or B.Sc. in Agriculture from a recognised institution
5-10 years of proven experience in the animal feed, Agri-Inputs, Veterinary, or Dairy sector
Prior experience in area/regional sales management role
Strong network and connections with distributors and dealers in the target market
Knowledge of local language and familiarity with regional market dynamics

. Skillset Required: Customer Satisfaction, Analytical Skill, Leadership And Team Management, Marketing, Sales Planning, Vat, Relationship Management, Competitive Analysis, Interpersonal Skill, Customer Service, Enhancing Brand, Problem-solving, Leadership, Strategic Thinking, Business Development, Customer Relationship Management, Supervision, Strong Analytical, Interpersonal Skills, Work Independently