Job Description
About Position:
Responsible for maximizing the visibility and conversion rate of our mobile apps in the App Store (iOS) and Google Play Store (Android). This role requires a blend of marketing, analytics, and creative skills to drive organic app growth through continuous optimization and testing.
- Role: ASO Specialist
- Location: Bangalore
- Experience: 7+ years
- Job Type: Full Time Employment
What You'll Do:
- App Store Optimization (ASO)
- Conduct keyword research using ASO tools (e.g. AppTweak) to identify high-potential search terms.
- Optimize app metadata include title, subtitle, keyword fields, descriptions, and promotional text to improve rankings.
- Develop and implement A/B testing strategies for creative assets (icons, screenshots, videos)
- Monitor and analyze app store performance and competitors' positioning to inform ASO strategy.
- Localization & Internationalization
- Work with localization vendors or internal stakeholders to ad...
Responsible for maximizing the visibility and conversion rate of our mobile apps in the App Store (iOS) and Google Play Store (Android). This role requires a blend of marketing, analytics, and creative skills to drive organic app growth through continuous optimization and testing.
- Role: ASO Specialist
- Location: Bangalore
- Experience: 7+ years
- Job Type: Full Time Employment
What You'll Do:
- App Store Optimization (ASO)
- Conduct keyword research using ASO tools (e.g. AppTweak) to identify high-potential search terms.
- Optimize app metadata include title, subtitle, keyword fields, descriptions, and promotional text to improve rankings.
- Develop and implement A/B testing strategies for creative assets (icons, screenshots, videos)
- Monitor and analyze app store performance and competitors' positioning to inform ASO strategy.
- Localization & Internationalization
- Work with localization vendors or internal stakeholders to ad...
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