Job Description

About Position:
Responsible for maximizing the visibility and conversion rate of our mobile apps in the App Store (iOS) and Google Play Store (Android). This role requires a blend of marketing, analytics, and creative skills to drive organic app growth through continuous optimization and testing.
- Role: ASO Specialist
- Location: Bangalore
- Experience: 7+ years
- Job Type: Full Time Employment
What You'll Do:
- App Store Optimization (ASO)
- Conduct keyword research using ASO tools (e.g. AppTweak) to identify high-potential search terms.
- Optimize app metadata include title, subtitle, keyword fields, descriptions, and promotional text to improve rankings.
- Develop and implement A/B testing strategies for creative assets (icons, screenshots, videos)
- Monitor and analyze app store performance and competitors' positioning to inform ASO strategy.
- Localization & Internationalization
- Work with localization vendors or internal stakeholders to ad...

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