Assistant Brand Manager

Job title: Assistant Brand Manager
Salary: SGD 4,500 - 5,500
Reference ID:

Our client is a global FMCG company for baby & maternity products. They are seeking for a driven Assistant Brand Manager to lead both sales and marketing for one of the brand in Singapore. You will manage the distributor, drive commercial growth, plan brand activities, and coordinate with the global team to build a strong, premium brand presence.

This is a hands-on role suited for someone who enjoys both commercial execution and brand-building.

【 Responsibilities 】
- Drive sales growth across all channels with the appointed distributor.
- Manage pricing, trade promotions, and channel strategies.
- Track monthly sell-in / sell-through and ensure strong execution in retail and online.
- Take ownership of the business P&L, including budgeting and forecasting.
- Lead daily coordination with the distributor on plans, forecasts, reporting, and execution.
- Support with training, product knowledge, and marketplace operations.
- Oversee distributor inventory levels to ensure healthy stock flow and avoid overstock/stockouts.
- Develop annual brand plans and marketing calendars.
- Build a premium positioning through integrated communications (social media, digital, KOLs, retailer marketing, healthcare engagement).
- Lead new product launches end-to-end (pricing, forecast, GTM).
- Work closely with the principal (HQ) and Singapore internal teams.
- Prepare regular performance reports and insights.

【 What you will receive 】
- Variable Bonus (Depending on Company & Individual performance, on average 2 to 2.5 months)
- Annual Leave: 14 days (Additional 1 day per year, up to a max 21 days)
- Medical Leave
- Medical claims up to $450 per year
- Annual Health Screening up to $300 per year
- Flexible working arrangement including hybrid work and staggered working hours:
1. Office working hours : 9.00am to 5.45pm/ 8.45am to 5.30pm / 9.30am to 6.15pm
2. 1 day Work From Home on every Wednesday

【 Requirements & Preferences 】

(Must)
- Degree in Marketing, Business, or related field.
- 4–7 years of stable experience in brand management and marketing, and proven experience in driven business & sales growth within FMCG/consumer sales
- Strong experience managing distributors or key accounts
- Strong commercial acumen, hands-on execution, good communication skills in both English and Mandarin to liaise with English and Mandarin-speaking counterparts.
- Strong passion for mother & baby or women's health categories

(Advantageous)
- Experience working in a Japanese company is a plus
- Experience working in mother & baby or women's health industry

We regret that only shortlisted candidates will be notified.

Registration No.: R Niltasha Binte Ibrahim)
Recruitment Licence: 12C5051