Assistant Brand Manager

Salary 8Knet with other benefitsBachelor's degree in marketing, business, or a related field. MBA is an additional benefit.
- 2-3 years of experience in brand management, marketing, or related roles in FMCG industry.
- Strong analytical and project management skills.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office and marketing software/tools/digital marketing tools.
- Creative thinking and the ability to contribute innovative ideas.

Position Overview:

As an Assistant Brand Manager, you will play a crucial role in supporting the development and execution of strategic brand initiatives to enhance the brand's equity and drive business growth. Working closely with the Brand Manager and cross-functional teams, you will contribute to the planning, implementation, and analysis of marketing campaigns, ensuring alignment with the overall brand strategy.

Key Responsibilities:

1. Brand Strategy Development:

- Assist in the development of comprehensive brand strategies in alignment with overall business objectives.

- Conduct market research and competitor analysis to identify market trends, consumer preferences, and potential opportunities.

2. Campaign Planning and Execution:

- Collaborate with the marketing team to plan and execute integrated marketing campaigns across various channels, including digital, social media, traditional media, and experiential marketing.

- Coordinate with creative agencies and internal design teams to develop impactful marketing collateral.

3. Product Launch and Positioning:

- Support the launch of new products or services, ensuring consistent brand messaging and positioning.

- Work closely with product development teams to understand product features and benefits, translating them into compelling consumer-facing messages.

4. Cross-functional Collaboration:

- Collaborate with cross-functional teams such as sales, product development, and finance to ensure cohesive brand strategies.

- Maintain strong communication channels with internal stakeholders to facilitate efficient project management.

5. Budget Management:

- Assist in managing the brand's marketing budget, ensuring cost-effective strategies and campaigns.

- Monitor and analyze campaign performance metrics to optimize spending and achieve maximum ROI.

6. Brand Performance Analysis:

- Conduct regular analysis of key performance indicators (KPIs) to assess the effectiveness of marketing strategies.

- Prepare and present reports on brand performance, providing insights and recommendations for improvement.

7. Market Trends and Consumer Insights:

- Stay informed about industry trends, competitor activities, and emerging consumer behaviors.

- Utilize consumer insights to refine brand strategies and messaging.

8. Brand Communication:

- Contribute to the development of brand messaging and communication materials.

- Ensure consistent brand communication across all touchpoints, maintaining brand integrity.