Assistant Manager - Activations

Company:

Mahindra Last Mile Mobility Limited Responsibilities & Key Deliverables 1. Marketing at the Point of Sales: Own and oversee all marketing activities at the dealership to promote Mahindra LMM’s portfolio. Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials. 2. Training & Enablement: Build capability for dealership sales staff on promotional campaigns, and customer engagement strategies. Provide the dealership sales team with promo-specific tools and materials for seamless execution. Identify high potential routes and pockets for focused activation drive. Local partnerships & community engagement to drive electrification e.g. Drivers meet , Union leaders meet , distributors engagement. 3. Budget Management: Manage Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. Track and report on budget utilization to ensure alignment with financial goals. Monitor CPL & C...