Assistant Manager - Brand & Communications (BTL Lead - West)

Objective:

Responsible for leading the BTL activities for the region and build a top-of-the-mind brand recall through BTL activities

Key Responsibilities

• Map business requirements and prepare quarterly plans for BTL activities

• Manage proper allocation of budgets, working closely with the internal stakeholders

• Actively contribute in Strategic Corporate Initiatives identified by the Organization

• Build and own a ROI framework for measurability of BTL interventions

• Manage internal stakeholders expectations and deliver to agreed marketing objectives with effective BTL interventions

• Proactively identify new innovative BTL mediums/activities and recommend actionable steps with consensus of relevant stakeholders

• Seamlessly coordinate with, external agency & local/regional vendors to get best possible rates and ensure effective and timely execution

• Support the sales teams in creating and...