Assistant Manager - Data Science

Job Summary

LatentView Analytics is looking for a highly skilled Mid-level Marketing Mix Modelling (MMM) Specialist with strong data science expertise to join our growing analytics team. The ideal candidate will have 6–9 years of overall experience , with deep hands-on exposure to Marketing Mix Modelling , and the ability to independently drive end-to-end MMM engagements. This role involves close collaboration with business stakeholders, building robust MMM solutions, and delivering actionable marketing insights through advanced analytics.

Roles and Responsibilities

• Own and deliver end-to-end Marketing Mix Modelling (MMM) solutions including requirement gathering, data processing, EDA, modelling, validation, and optimization
• Develop both short-term and long-term MMM models to evaluate marketing effectiveness and ROI
• Apply marketing concepts such as adstock/carryover, satur...