Job Description

Job Description

  • Increase of qualified website traffic to portal.
  • Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives.
  • Affiliation and Partnerships – actively source local, country and/or regional partners to drive qualified traffic and generate incremental room nights for the region.
  • Display Advertising Campaigns – Manage relationship with display media agency, optimise and analyse campaign ROI
  • Coordination of all website content to ensure promotion of destination to key emitting markets as well as promotion of key destinations for travellers.
  • Increase incremental revenue over need periods.
  • Manage with key project team the implementation of tactical campaigns eg: Super Sale
  • Manage relationship and key co-operative projects with tourism organisations / partners
  • Email Marketing
  • Coordination of Novotel Kolkata Hotels & Residences content for E Communication.
  • To ensure consistency of message and offers that are revenue generating and meeting objectives.
  • Using in-depth analysis of email marketing results to increase ROI.
  • To proactively increase email database records from residence
  • Provide E Commerce support to Indirect Account Managers of key OLTA’s when looking at merchandising.
  • Co-manage advertising campaigns.
  • Manage KPI’s to constantly improve website performance.
  • Provide monthly reports to General Manager, Hotel Manager & Director of Marketing & Communications 

Qualifications

  • Bachelor’s Degree
  • Minimum 2 years of experience in a similar role
  • Excellent reading, writing and oral proficiency in English language
  • Proficient in MS Excel, Word, & PowerPoint


Additional Information

  • WHAT IS IN IT FOR YOU:
  • Come As You Are
  • Work With Purpose
  • Grow, Learn and Enjoy
  • Explore Limitless Possibilities

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