Assistant Manager - Digital Marketing

Position Summary:

These positions manage digital campaigns to promote business loans, optimizing SMEs seeking working capital or term loans. Selected candidates will handle execution, oversee digital marketing strategy and teams. We emphasize ROI on ad spends and generating actionable customer reactions and, on the data, provided. 

Key Responsibilities:

·      Plan and execute performance campaigns on Whatsapp, SMS, Google RCS including keyword research, ad copywriting, and A/B testing.

·      Also, explore Google Ads and Meta (Facebook/Instagram) for business loan leads, brand awareness marketing

·      Experience in content generation using Generative AI and Media assets

·      Manage ValueFirst or equivalent platform for SMS/Whatsapp automation for lead nurturing in compliance with TRAI/RBI rules, and personalized/Customized follow-ups to boost conversions.

·      Analyze performance and optimize for metrics like CPL, ROAS, ...