Job Description

Description

:

Key Responsibilities:

  • Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.

  • Manage performance-driven campaigns – including Search, Display, and Lead Generation. Handle branding campaigns – including YouTube, Display, and Video Awareness Campaigns.

  • Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.

  • Work closely with creative teams to develop engaging ad copies and visuals.

  • Generate regular reports and insights to improve campaign effectiveness.

  • Stay updated with industry trends, platform updates, and best practices.

    • Required Skill Set:

  • Proficiency in Google Ads & Meta Ads.

  • Strong knowledge of Search, Display, and Lead Generation campaig...

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