Assistant Manager - Programming Strategy & Insights ( TV vertical)

Job Description:

Title: Assistant Manager – Programming Strategy & Insights- Channel: Sony SAB

Department: Research & Programming Strategy

Reports To: Manager / Senior Manager – Strategy & Insights

Location: Mumbai

Role Overview

• We are seeking a dynamic, analytical, and insight-driven Assistant Manager – Programming Strategy & Insights to join the Research & Strategy team at Sony SAB. This role is critical in shaping data-informed decision-making across Programming and Marketing by blending quantitative research with qualitative insights.
• As the key connector between the quantitative research team, qualitative insights function, and the programming strategy vertical, you will synthesize data into clear, actionable insights and create strategic narratives for senior management, content creators, and marketing teams.

Key Responsibilities

1. Quantitative Analysis

• A...