Assistant Manager- Project sales

The Sales Executive plays a pivotal role in driving revenue growth and market expansion across assigned territories by managing primary and secondary sales channels. Responsible for overseeing relationships with Retail Business Associates (RBAs), Distributor Business Associates (DBAs), and retail outlets, the role ensures consistent order collection, effective promotion of focus products, and strong channel health. The position demands proactive engagement in channel development, in-shop execution, lead generation, and market intelligence gathering. By maintaining compliance with DRCP norms, leveraging SFA tools, and driving performance through coaching and reporting, the Sales Executive contributes significantly to achieving business targets and strengthening brand presence in the marketplace.

Responsibilities:

Conduct regular outlet visits in alignment with DRCP guidelines to manage primary (RBAs, DBAs) and secondary (Retailers: Elite Plus, Elite, Premium) order collection.

Drive revenue targets across product categories by promoting focus products and ensuring comprehensive range selling.

Ensure timely collections from RBAs and DBAs in accordance with credit policies.

Monitor and maintain DBA health by addressing inventory levels, delivery issues, pending orders, and retailer service needs.

Identify and onboard high-potential outlets; map new retailers to appropriate DBAs and drive share gain at competitive outlets.

Execute in-shop promotional activities including retailer meets, POSM deployment, and branding initiatives.

Conduct targeted in-shop selling sessions at top-tier outlets (RBAs, Elite+, Elite, Premium) and potential accounts (1 hour per retailer per quarter).

Input and follow up on leads (sites, contractors, AIDs) provided by the channel via the LMS, coordinating with MDE/TPE for updates.

Collect and report market intelligence, including operating prices, competitor product launches, schemes, and promotional offers, using the SFA app.

Perform daily ISR performance reviews and conduct joint visits to coach and guide ISRs on the ground.

Maintain accurate and timely documentation of daily activities in the SFA app and deliver required reports as needed.

Requirements

Strong oral and written communication skills, including fluency in regional languages; ability to adapt tone and style to diverse audiences.

Proven ability in negotiations and persuasion to influence customer buying decisions using logic, data, and tact.

Demonstrated accountability with a track record of meeting targets and taking ownership of results.

High level of adaptability and resilience in responding to dynamic market, customer, and business conditions.

Keen attention to detail and commitment to process discipline.

Solid product and market knowledge, including awareness of product range, competitor offerings, and local market dynamics.

Effective collaboration skills with the ability to build and sustain strong interpersonal relationships.

Experience in sales management, channel expansion, and performance coaching.

Proficiency in using SFA tools and digital platforms for reporting and activity tracking.