Job Description

JOB DESCRIPTION

Job Title

Assistant Marketing Manager

Job Description

Job Title:

Assistant Marketing Manager – Personal Health

1. Position Overview

The Assistant Marketing Manager for Personal Health in Hong Kong plays a pivotal role in developing and executing marketing strategies to drive brand awareness, market share, and sales growth for the company’s Personal Health portfolio. The ideal candidate is a proactive and creative marketer with strong analytical skills, deep market insight, and a passion for consumer health products.

1.1 Key Responsibilities

  • Brand Strategy & Planning: Support the development and implementation of integrated marketing strategies and annual plans for the Personal Health product portfolio.
  • Campaign Management: Coordinate and execute ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns, en...

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