Assistant Team Lead, Web Developer

What You Will Be Doing:

• Manage and oversee MarTech integrations across marketing websites, ensuring seamless

collaboration between marketing pages, product sites, and backend systems

• Ensure flawless form integrations with marketing automation tools (e.g., Marketo), including

reCaptcha, validation, and adherence to GDPR and global data privacy regulations

• Write semantic, optimized, and maintainable code following W3C standards and web best practices

• Monitor, analyze, and improve website performance using tools such as GTmetrix; report on KPIs,

identify issues, and implement performance fixes

• Research and implement new approaches to enhance site speed, performance, and user experience

• Maintain documentation of performance initiatives, metrics, and ongoing improvements

• Ensure compliance with EU Accessibility Act standards by identifying, reporting, and resolving

accessibility issues

• Participate actively in agile ceremonies (sprint planning, backlog grooming, retrospectives) and

contribute to sprint goals and delivery

• Translate approved UI/UX designs into high-quality, responsive HTML templates and components

• Collaborate with backend engineers, UX/UI designers, SEO, and digital marketing teams to deliver new functionalities and optimize user journeys

• Support SEO and CRO initiatives aligned with the Digital Marketing strategy

• Identify, evaluate, and integrate AI-based tools and APIs (e.g., personalization, chatbots, predictive analytics, automated testing) to enhance site experience and efficiency

• Stay current with emerging trends in AI, web automation, and MarTech to drive innovation within the web development ecosystem

Must-Have Skills and Qualifications

• Bachelor’s degree in Computer Science or a related technical field (B.Tech preferred)

• 4–5 years of hands-on experience in front-end web development, preferably for marketing or

enterprise websites

• Advanced proficiency in HTML5, CSS3, JavaScript, and CSS preprocessors (SASS/LESS)

• Proven experience with Webflow CMS, including advanced page building and configurations

• Practical knowledge of web performance optimization, accessibility standards (WCAG/EU Accessibility Act), and SEO/CRO practices

• Experience interfacing with RESTful APIs and maintaining version control using Git

• Solid understanding of client-side scripting, including jQuery, Ajax, and JSON

• Strong communication and technical documentation skills; able to collaborate across multi-functional teams

• Excellent problem-solving ability with attention to detail and deadline management

Good-to-Have Skills

• Experience with modern JavaScript frameworks such as React or Angular

• Exposure to AI-driven development tools or integrations, especially in content personalization or web testing

• Working knowledge of marketing automation tools (e.g., Marketo, HubSpot) and CRM integrations

• Understanding of CI/CD pipelines and automation of web deployments

• Familiarity with web analytics platforms (e.g., Adobe Analytics, Google Analytics 4, Segment)

• Experience contributing to or mentoring within an Agile development team