Associate-D2C

About Deconstruct:

Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence in India’s D2C ecosystem, we’re looking for a creative yet data-oriented professional to strengthen our website performance and user experience.

Role Overview:

We’re looking for a D2C Website Associate to support day-to-day operations and growth on our brand website. This role sits at the intersection of data, website experience (UI/UX), customer support coordination, and brand collaborations. You’ll work closely with marketing, design, tech, and ops to improve conversion, reduce friction for customers, and help grow website revenue.

Responsibilities:

1) Website Operations & Merchandising

• Maintain product listings (titles, descriptions, pricing, images, variants, inventory visibility).
• Manage collections, navigation, landing pages, banners, and basic content updates.
• Coordinate routine site checks (broken links, errors, checkout issues, mobile experience).
• Support launches, drops, and promotional events with timely page updates.

2) Data & Performance Tracking

• Track website KPIs such as traffic, conversion rate, AOV, revenue, and funnel drop-offs.
• Create simple weekly dashboards/reports (GA4/Shopify/Looker Studio/Excel).
• Identify patterns in customer behavior and share insights with the team.
• Assist with A/B tests and experiments (setting up, tracking, and summarizing outcomes).

3) UI/UX Improvements (Coordination + Execution Support)

• Collect customer feedback and usability issues; convert them into clear problem statements.
• Work with design/tech teams to brief and QA UX fixes (PLP/PDP/cart/checkout flows).
• Suggest improvements around navigation, search, filters, product discovery, and content clarity.
• Ensure changes are aligned to brand guidelines and performance goals.

4) Customer Support Ticket Coordination

• Monitor support tickets across channels (email, chat, social, helpdesk).
• Categorize and highlight recurring issues (delivery, payment failures, returns, product queries).
• Coordinate resolution with ops/warehouse/tech and ensure closure within SLAs.
• Maintain macros/FAQs and propose improvements to reduce ticket volume.

5) Brand Collaborations & On-site Execution

• Support collab launches by coordinating assets, timelines, landing pages, bundles, and tracking.
• Assist in setting up co-marketing requirements (UTMs, discount codes, partner reporting).
• Ensure a smooth on-site customer journey for collab traffic.

6) Retention Marketing

• Execute retention campaigns across email/WhatsApp/SMS/push (as applicable), owning the weekly/monthly calendar and coordinating creatives/offers.
• Build and optimize lifecycle automations & segments (welcome, cart/browse abandonment, post-purchase, win-back, replenishment), ensuring correct setup and QA.
• Analyze retention performance (repeat rate, cohorts, LTV, channel revenue contribution, CTR/CVR) and run small experiments on messaging/offers/timing; share insights and next actions.

What You’ll Own (Early Success Metrics)

• Fewer site issues slipping through (broken pages, incorrect pricing/content, checkout friction).
• Faster turnaround on website updates and launch readiness.
• Cleaner reporting rhythm: weekly insights + action items.
• Improved repeat purchase rate / returning customer revenue contribution.
• Reduced repeat customer support issues via site/FAQ/process improvements.

Qualifications

• 0–2 years experience in D2C/e-commerce/operations/marketing, or strong internship/project work.
• Comfort with data and spreadsheets (Excel/Google Sheets); basic analytics understanding.
• Strong attention to detail and ability to coordinate with multiple stakeholders.
• Clear communication and customer-first thinking.
• Willingness to learn tools and move fast in a dynamic environment.