Associate Director, Campaign Management, Digital Acquisition

Job Summary

Strategy

• The role is responsible for driving digital sales across main products in an Agile digital sales environment, with a focus on growth and lifecycle marketing to facilitate customer acquisition, engagement, retention, and customer lifetime value.
• We are looking for someone who is keen on Martech, data and analytics, and responsible for planning, executing, and optimizing personalized digital sales campaigns across all channels.
• This is the perfect role for you if you enjoy working in a fast‑paced environment, are highly analytical, and are natural at leading new builds by using your problem solving skills.

Business

• Develop, implement, A/B experiment, and optimize digital sales campaigns to promote SCB products and services leveraging cross‑sell, up‑sell, and omnichannel customer acquisition, engagement and retention strategies throughout the customer lifecycle.
• Strong experi...