Job Description
We are looking for a Performance Media Lead based out of Gurgaon with an experience in Search, Shopping and Social with an exposure in handling D2 C brands.
Responsibilities:
- Understand the overall media objective to assess impact of digital touch points for a client campaign.
- Develop a campaign strategy based on the client brief with optimal usage of digital platforms within the allocated budget.
- Prepare a combined execution plan with appropriate allocation to Search, Social and Programmatic and assign monthly activities to the team during the deployment phase.
- Oversee campaign deployment on an ongoing basis and continually review campaign effectiveness
- Guide team with daily operations of ongoing client campaigns and address their queries/ concerns
- Make optimization recommendations and ensure smooth implementation of these recommendations on an ongoing basis.
- Ensure clients receive reports on a daily basis with tracking dashboards and optimization data for review and action.
- Assist in development of processes, format and checklists to ensure efficient delivery of client expectations.
- Organize regular review calls with the clients to check on key milestones and undertake corrective actions, as required.
- Conduct post campaign review calls with clients and share updates on new launches.
Qualification:
- MBA/ Master’s in Business Management
- 7+ years of performance media experience required.
- Experience in Search, Shopping and Social along with D2 C exposure.
- Excellent Written and Verbal Communication Skills
- Presentation Skills
- Eye for Detail and Accuracy
- Analytical Skills
- Client Management
- Team Management
- Ability to work with cross functional teams
Responsibilities:
- Understand the overall media objective to assess impact of digital touch points for a client campaign.
- Develop a campaign strategy based on the client brief with optimal usage of digital platforms within the allocated budget.
- Prepare a combined execution plan with appropriate allocation to Search, Social and Programmatic and assign monthly activities to the team during the deployment phase.
- Oversee campaign deployment on an ongoing basis and continually review campaign effectiveness
- Guide team with daily operations of ongoing client campaigns and address their queries/ concerns
- Make optimization recommendations and ensure smooth implementation of these recommendations on an ongoing basis.
- Ensure clients receive reports on a daily basis with tracking dashboards and optimization data for review and action.
- Assist in development of processes, format and checklists to ensure efficient delivery of client expectations.
- Organize regular review calls with the clients to check on key milestones and undertake corrective actions, as required.
- Conduct post campaign review calls with clients and share updates on new launches.
Qualification:
- MBA/ Master’s in Business Management
- 7+ years of performance media experience required.
- Experience in Search, Shopping and Social along with D2 C exposure.
- Excellent Written and Verbal Communication Skills
- Presentation Skills
- Eye for Detail and Accuracy
- Analytical Skills
- Client Management
- Team Management
- Ability to work with cross functional teams
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