Associate Director - Performance Media

We are looking for a Performance Media Lead based out of Gurgaon with an experience in Search, Shopping and Social with an exposure in handling D2C brands.

Responsibilities:

• Understand the overall media objective to assess impact of digital touch points for a client campaign.
• Develop a campaign strategy based on the client brief with optimal usage of digital platforms within the allocated budget.
• Prepare a combined execution plan with appropriate allocation to Search, Social and Programmatic and assign monthly activities to the team during the deployment phase.
• Oversee campaign deployment on an ongoing basis and continually review campaign effectiveness
• Guide team with daily operations of ongoing client campaigns and address their queries/ concerns
• Make optimization recommendations and ensure smooth implementation of these recommendations on an ongoing basis.
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