Associate Director Performance Media

Responsibilities

• Lead and define the roadmap of digital across key areas – optimization of digital investment on SEM, Biddable Media, Display, Social Media, Data, E-commerce and Remarketing strategy.


• Create and deliver digital media solutions blending strategy, innovations & insights with creative excellence to achieve a brand’s marketing objective.


• Act as a catalyst between planning, social/content, tech/creative and performance media teams to drive overall digital excellence.


• Working with key agency clients directly to lead their digital propositions going forward.


• Be the consultant and provide digital expertise inputs to the planning and execution of digital marketing activities from content planning on website, online advertising, social media, SEM, mobile, CRM, E-commerce, Lead Generation, and other digital communication platforms.


• Be up to date about latest digital ...