Job Description
Who Are We?
With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM.
You can get more updates, insights, and everything behind the scenes at Pocket FM here - the Role
As Pocket FM scales its footprint in the audio entertainment space, we’re looking for a strategic powerhouse to shape how we source, scale, and monetize content. This role goes beyond traditional strategy — it blends creative insight, market intelligence, and commercial acumen to drive Pocket FM’s content and growth roadmap.
What You will Do
- Get deep into the creative process — from screenplay writing and adapting novels to understanding the teams behind blockbuster shows
- Build a strong market intelligence engine to identify trending content early. Collaborate with internal teams to fill content gaps and reduce audience churn
- Use global best practices to improve production quality, manage costs, reduce timelines, and increase hit rates — all while refining creative execution
- Identify and implement advanced AI tools to enhance content quality, streamline production workflows, and improve overall operational efficiency
- Track and analyze the evolution of long-format content with implications for format innovation, user engagement, and monetization across new content categories
- Understand how ad revenue, e CPMs, CACs, and commissioning models are changing — and use those insights to grow lifetime value (LTV) and revenue
- Decode the interplay between monetization models, user retention, TAM penetration, and product initiatives. Align this understanding with scalable, profitable growth strategies
- Explore non-performance-led acquisition strategies — focusing on creative levers, scalability, and efficiency
- Maintain a sharp pulse on global entertainment and content trends to lead early adoption in India and global markets
What We’re Looking For
- Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making
- Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization
- Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learning
- A deep understanding of user needs, preferably gained in consumer-first companies
- Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives
- Action bias: solves problems, executes, and iterates as needed
With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM.
You can get more updates, insights, and everything behind the scenes at Pocket FM here - the Role
As Pocket FM scales its footprint in the audio entertainment space, we’re looking for a strategic powerhouse to shape how we source, scale, and monetize content. This role goes beyond traditional strategy — it blends creative insight, market intelligence, and commercial acumen to drive Pocket FM’s content and growth roadmap.
What You will Do
- Get deep into the creative process — from screenplay writing and adapting novels to understanding the teams behind blockbuster shows
- Build a strong market intelligence engine to identify trending content early. Collaborate with internal teams to fill content gaps and reduce audience churn
- Use global best practices to improve production quality, manage costs, reduce timelines, and increase hit rates — all while refining creative execution
- Identify and implement advanced AI tools to enhance content quality, streamline production workflows, and improve overall operational efficiency
- Track and analyze the evolution of long-format content with implications for format innovation, user engagement, and monetization across new content categories
- Understand how ad revenue, e CPMs, CACs, and commissioning models are changing — and use those insights to grow lifetime value (LTV) and revenue
- Decode the interplay between monetization models, user retention, TAM penetration, and product initiatives. Align this understanding with scalable, profitable growth strategies
- Explore non-performance-led acquisition strategies — focusing on creative levers, scalability, and efficiency
- Maintain a sharp pulse on global entertainment and content trends to lead early adoption in India and global markets
What We’re Looking For
- Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making
- Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization
- Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learning
- A deep understanding of user needs, preferably gained in consumer-first companies
- Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives
- Action bias: solves problems, executes, and iterates as needed
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