Associate Manager-Client Servicing (Social/Digital Media)

An Associate Manager-Account Management is responsible to consult the client and ensure effective implementation of planned campaigns for the assigned brands. As a representative of Dentsu, the personnel will aid its clients in delivering value for campaigns by means of innovative communication solutions, conceptualization and detailed analysis of strategies & campaigns thereby contributing to overall brand management and achieving excellence with the team

Key Responsibility

• Act as client’s constructive point of contact for digital management matters
• Suggest, design and effectively implement set digital strategies, projects to increase ROI for assigned brands basis their specific requirements
• Act as a gatekeeper for content posted to all channels;
  review and edit posts to ensure accuracy and adherence to brand voice and standards;
  curate, manage all published content
• Proactively collaborate with respective internal teams to conceptualise and execute the project & campaign requirements on routine basis thereby nourishing internal teams’ partnership
• Set and monitor KPI’s measuring the impact of digital media strategies, and analyze, review, and report on effectiveness of campaigns
• Proactively guide teams’ response and reaction to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
• Monitor and oversee social media buzz reporting and communication;
  manage social listeningvendor(s), and solutions for premium social media reporting
• Effectively utilizing media & respective online tools thus aiding the brand strategy
• Planning & presenting Monthly, Quarterly & Bi-Annual Campaign plans for the brand
• Ensure that campaign deliverables meet requirements and exceeds expectations
• Maintain frequent contact with clients thereby fostering a strong, long-term relationship
• Address respective client queries timely and effectively
• Identify new opportunities, manage existing clients and help in business growth
• Attend & oversee coverage during on-ground events & workshops as deemed necessary
• Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
• Effectively overcome and manage critical challenges with passion and precision
• Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine
• Be actively involved in SEO/Tech/Media/ORM/Research/Ecommencify efforts with the support team(s)
• Effectively manage, guide & train the immediate team of Digital Media Executive(s) & Sr. Digital Media Executive(s)

Qualification Requisite

1. Postgraduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent

2.Certification in Digital Media / SEO / SEM / Ecommerce/Strategy or Planning will be added honors

3-4 years of work experience with a brand, digital/social/advertising/creative/media agency

Technical Skills

Advanced knowledge of Social Media Channels, Digital Media and Online Marketing and abreast with latest industry trends, model, communication concepts, practices, tools, etc.

• Dynamic written communication, presentation and oration skills;
  strong hold on language
• Innate balanced analytical and strategic thinking ability
• A brand thinker, understanding the relationship between media and business outcomes
• Strong understanding of the changing role of digital media in brand development
• Highly organized to be able to handle multiple deadline driven projects and workflows
• Able to mentor/train, manage and guide a team of highly skilled individuals

If interested, please share your profiles on [email protected] with the below details.

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