Job Description
We are seeking an Associate Manager in our Field Marketing organization who specifically supports Content Marketing Services. This role is focused on SEO strategy, copywriting, and management of hotel website content.
**Your Day to Day**
• Perform keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions.
• Execute updates to content and photography on all hotel channels to optimize performance
• Demonstrate clear understanding of SEO strategy and localization, review content developed by external partners and confirm multiple brand tones of voice.
• Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics
• Support development and execution of additional content marketing programs, including Social Media, Restaurant & Bar Marketing, Email Marketing, and Offer Management through Omni-Channel Support.
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**Your Day to Day**
• Perform keyword research to identify high-value search phrases driving qualified traffic, and optimize on-page elements such as title tags and meta descriptions.
• Execute updates to content and photography on all hotel channels to optimize performance
• Demonstrate clear understanding of SEO strategy and localization, review content developed by external partners and confirm multiple brand tones of voice.
• Benchmark digital activities against those of our peers in the industry; improve content marketing strategy and tactics
• Support development and execution of additional content marketing programs, including Social Media, Restaurant & Bar Marketing, Email Marketing, and Offer Management through Omni-Channel Support.
<...
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