Job Description
Job Description
REQUIREMENTS
Total experience: 10+ years experience Experience in digital analytics, tag management, and data strategy Deep, expert-level knowledge of Google Analytics (GA/GA4), GA360, and Google Tag Manager (GTM) Proven experience leading and owning analytics and GTM strategy for large, complex, multi-site ecosystems Strong hands-on and advisory experience defining, governing, and executing GTM strategies across multiple websites Extensive experience with server-side tagging and modern, scalable data-collection architectures Strong understanding of data layers, tagging frameworks, governance models, and data quality validation Ability to translate business requirements into technical solution design, effort estimation, and delivery plans Proven expertise in debugging data accuracy, tracking discrepancies, tagging, and data-layer issues Experience ...
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