Job Description

Job Description

REQUIREMENTS

  • Total experience: 10+ years experience
  • Experience in digital analytics, tag management, and data strategy
  • Deep, expert-level knowledge of Google Analytics (GA/GA4), GA360, and Google Tag Manager (GTM)
  • Proven experience leading and owning analytics and GTM strategy for large, complex, multi-site ecosystems
  • Strong hands-on and advisory experience defining, governing, and executing GTM strategies across multiple websites
  • Extensive experience with server-side tagging and modern, scalable data-collection architectures
  • Strong understanding of data layers, tagging frameworks, governance models, and data quality validation
  • Ability to translate business requirements into technical solution design, effort estimation, and delivery plans
  • Proven expertise in debugging data accuracy, tracking discrepancies, tagging, and data-layer issues
  • Experience managing GA/GTM certifications, access controls, admin roles, and compliance governance
  • Prior experience working with external GA / analytics vendors for issue tracking, bug resolution, and validation
  • Demonstrated ability to operate in a senior advisory, client-facing role, guiding teams and stakeholders
  • Strong analytical mindset with excellent stakeholder communication, leadership, and problem-solving skills

    • RESPONSIBILITIES

  • Define, own, and drive the overall GTM and analytics strategy across all SE websites
  • Establish and enforce standardized tagging and data-layer frameworks across platforms
  • Lead the design, implementation, and governance of client-side and server-side tagging solutions
  • Act as the analytics strategy owner, ensuring scalability, consistency, and best practices
  • Provide expert technical guidance, solution design, and effort estimation for business and tracking requirements
  • Drive the product analytics roadmap, ensuring timely execution and alignment with business goals
  • Own data quality, governance, validation, and auditing across all analytics implementations
  • Debug and resolve complex analytics, tagging, and data accuracy issues across environments
  • Lead GA/GTM implementations for high-traffic, complex, enterprise-scale projects
  • Manage certification standards, access management, admin roles, and governance policies
  • Collaborate with external GA vendors to raise issues, track progress, and validate fixes
  • Mentor and guide analytics and tagging teams, acting as a technical and strategic escalation point

    • Qualifications

    Bachelor’s or master’s degree in computer science, Information Technology, or a related field.

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