Asst Manager - Digital Marketing

Role & responsibilities

• Leverage digital marketing to strengthen brand & categories
• Overseeing Digital Campaign Management
• Generate substantial pull to support short term & long-term business targets of online & offline businesses.
• Facilitate generation of the Expert Reviews
• Mange pool of digital agencies, service providers, technology vendors
• Build credible insights on the focused Consumer Segments for each focus product category
• Facilitate development of the various communication modules such as Product Catalogues, Training Modules, Demo films, PoS Material, etc.
• Conceptualize & develop Product & Consumer Segment specific initiatives
• Gather periodic intelligence on Category, Competition, Consumer, Market, Channel, Media, etc. and build credible insights to go as inputs for segmentation, positioning, pricing, PRM development, Media Planning, GTM planning, BTL planning, profitability Manageme...