Job Description

§  Development
of a Marketing Plan aimed at stimulating business from the domestic leisure
market specifically.


§  Responsible
for campaign and project management of all media placements.


§  Source
opportunities for inclusion of the hotel on major clients’ intranet sites to
stimulate leisure business.


§  Management
and evolutionary development of the hotel brochures, printed material,
advertisements, documents and promotional material.


§  Increasing
brand awareness within all market segments.


§  Management
of online marketing activities and research of all new accommodation websites
for the hotels inclusion; ensuring competitiveness in both availability and
price.


§  Source
marketing opportunities with the various travel websites.


§  Make
recommendations to revenue management on competitive pricing on an as needed
basis.


§  Development
of our past guest database to be utilised in targeted email/mailing programs.


§  Continual
exploration and implementation of leisure marketing opportunities which will
drive business into the hotel, with particular emphasis on third party
promotions.


§  Preparation
of weekly report.


§  Undertake
site inspections and/or entertainment of clients, as appropriate.


§  Participate
in weekly sales meeting and other unscheduled meetings, as required.


§  Actively
participate in the compilation of the annual business plan for Sales and
Marketing and any other reports requested.


§  Represent
the hotel/brand at relevant industry events.


Ensure thorough understanding of all the brand
sales and marketing programs

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