Job Description
§ Development
of a Marketing Plan aimed at stimulating business from the domestic leisure
market specifically.
§ Responsible
for campaign and project management of all media placements.
§ Source
opportunities for inclusion of the hotel on major clients’ intranet sites to
stimulate leisure business.
§ Management
and evolutionary development of the hotel brochures, printed material,
advertisements, documents and promotional material.
§ Increasing
brand awareness within all market segments.
§ Management
of online marketing activities and research of all new accommodation websites
for the hotels inclusion; ensuring competitiveness in both availability and
price.
§ Source
marketing opportunities with the various travel websites.
§ Make
recommendations to revenue management on competitive pricing on an as needed
basis.
§ Development
of our past guest database to be utilised in targeted email/mailing programs.
§ Continual
exploration and implementation of leisure marketing opportunities which will
drive business into the hotel, with particular emphasis on third party
promotions.
§ Preparation
of weekly report.
§ Undertake
site inspections and/or entertainment of clients, as appropriate.
§ Participate
in weekly sales meeting and other unscheduled meetings, as required.
§ Actively
participate in the compilation of the annual business plan for Sales and
Marketing and any other reports requested.
§ Represent
the hotel/brand at relevant industry events.
Ensure thorough understanding of all the brand
sales and marketing programs
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