Job Description

The Audience & Customer Data Analyst is responsible for transforming customer and audience-level data into actionable insights that inform marketing strategy, audience targeting, and performance optimization across the Connected Marketing Funnel. This role blends analytical rigor, customer data expertise, and cross functional collaboration to support data-driven decision making for marketing and business stakeholders. 

Success in this role requires strong customer data fluency along with a deep understanding of the customer journey and effectively analyzing and communicating audience-level performance across touchpoints.

Key Responsibilities include: 

Audience & Customer Data Analysis:

  • Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomes

  • Evaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance signals

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