Audience Data Specialist

Opportunity snapshot

The purpose of the Audience Data Specialist role is to support the enablement of audience segments across Bupa’s digital ecosystem by managing audience data workflows including audience definition, strategy, sizing, segmentation framework, and creation in Audience Stream in alignment with data governance and platform standards.

 This role also provides technical support and advice in digital data layer implementation, CRO, and Insights Driven Optimisation for website.

Requirements

• Tertiary qualification in business/statistics/analytical or related discipline 
• 3–5 years’ experience in a role focused on audience data collection, structuring, and management across digital platforms. 
• Proficient in configuring and managing Tealium Audience Stream for real-time audience segmentation, enrichment, and activation. 
• Proven ability to manage audience data pipelines and ...