Audience Manager

Overview We are seeking a data-driven Audience Manager to lead the creation management and optimization of targeted account and contact segments for Cvent s Hospitality Cloud This role works closely with marketing analytics and sales teams to ensure the right and defined audiences are identified reached and engaged with the right messages resulting in accelerated lead generation and revenue growth The position requires strong expertise in 360 degree marketing segmentation data strategy and an understanding of global privacy frameworks In This Role You Will Develop and execute audience segmentation strategies using CRM firmographic behavioral and both organic and inorganic data sources Partner with global product marketing demand generation field marketing and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities Build enrich and activate audience segments using Salesforce CDPs a...