Audience Marketing Manager

B2C Audience Insights Manager (US Support)

Function: Brand, Audience & Product

Location: India

Experience: 10–12 years

Role Overview

The B2C Audience Insights Manager is an India-based strategic support role for the US business, responsible for enabling US marketing and experience leaders with timely, accurate, and actionable audience insights. The role focuses on performance monitoring, insight generation, governance, and executive-ready reporting for B2C and B2P journeys.

Key Responsibilities

• Support B2C and provider journeys by monitoring performance metrics such as NPS, CSAT, and engagement.
• Lead resource planning, cross-functional execution, and issue remediation while managing demand and budget analysis.
• Translate complex data into executive-ready insights and narratives.
• Support prioritization, forecasting, and governance discussions.
• Develop Monthly Performance Re...