B2B Demand Generation Specialist

We’re hiring a B2B Demand Generation Specialist to lead full-funnel B2B campaigns that attract, nurture, and convert leads. This role blends strategic content planning with hands-on campaign execution across LinkedIn, email, landing pages, and web. You’ll map content to each stage of the funnel (TOFU–MOFU–BOFU), warm leads through targeted nurture sequences, and optimise performance using data and insights. Ideal for someone with experience in B2B demand generation or performance marketing who understands how content drives measurable pipeline growth.

• Own end-to-end execution of content initiatives that support inbound and outbound lead generation.
• Create, optimise, and repurpose content across email, LinkedIn, website, landing pages, blogs, and campaign assets.
• Support demand generation campaigns by aligning content with target audiences, messaging, and funnel stages.
• Manage online brand reputation, including monitoring mentions and reviews...