B2B Email Marketer and Lead Generation Specialist

Key Responsibilities

• Develop and manage B2B email marketing campaigns from concept to execution.
• Build segmented mailing lists and personalize campaigns to maximize engagement.
• Create compelling copy and design layouts that align with brand voice and goals.
• Implement A/B testing to optimize subject lines, CTAs, and content.
• Track and analyze campaign performance (open rates, CTR, conversions).
• Collaborate with sales teams to ensure smooth lead handoff and nurturing .
• Use CRM and marketing automation tools (e.g., HubSpot, Salesforce, Mailchimp, Marketo, Apollo, Smartlead, Linkedin messaging).
• Generate qualified leads through email campaigns, landing pages, and gated content.
• Maintain compliance with GDPR, CAN-SPAM, and other email marketing regulations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field....