Job Description

Hi
I'm looking to hire a freelance copywriter to rewrite the website copy for Pickitoo ).
Our current content doesn't reflect the brand well, and we want to refresh it with a clearer, more modern voice that feels polished and conversion-focused.
The style we're aiming for is similar to websites like Wave Grocery and Lula Commerce — clean, confident, simple, and direct, while still being engaging.
What we need help with:
Homepage copy
Product/service pages
Key landing page content
Brand messaging improvements (tone, clarity, positioning)
Lead magnet copy/content (for example: downloadable guides, checklists, PDFs, email opt-in resources, etc.)
What to include in your proposal:
Please share 2–4 examples of your work that match a similar tone/style (landing pages, homepage copy, ecommerce/service sites, etc.).
Bonus if you can share examples where you also helped with messaging or positioning, not just writing final text.
If it feels like a fit, I'd ...

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