BA and Merchandising Manager

Looking for BA Management and Merchandising exposure from Personal Care and FMCG exposure.

1. Program Planning & Deployment

- Define and implement standard operating processes (SOPs) for the merchandiser and promoter network.

- Prepare monthly deployment plans in coordination with sales, trade marketing, and vendor partners.

- Ensure optimal coverage, beat planning, and productivity mapping across pharmacy channels - IP , CP & Hospitals .

- Align manpower budgets and utilization with Trade Marketing AOPs and channel priorities.

2. Performance Tracking & Analytics

- Develop and maintain performance dashboards for merchandisers and promoters (attendance, productivity, sales uplift, visibility compliance, etc.).

- Establish KPI scorecards and conduct monthly evaluations.

- Analyze regional performance to identify gaps and corrective actions for underperforming clusters.

- Collaborate with internal BI/DMS/...