Bharat Banking: Area Head - Distribution

Job Description
About Bharat Banking
The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and
integrating the country via roads and the internet have provided strong tailwinds to the rural and semi urban (RUSU) or
Bharat markets.
To better capitalize on the growth runway and open the world of possibilities for the Bharat customer, the bank has set up
a separate Bharat Bank vertical. It is an amalgamation of products and geography, handling certain core products across the
country and all the products in the RUSU branches.
The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital
presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the
Bank to deliver to the Bharat customer.
The Bank also continues to focus on growing the book profitably by enhancing productiv...